BenGem’N KuL is a lifestyle company based in Mississippi. Ben KuL provides a big selection of clothing and apparel. Our task was to create a brand identity via logo and e-commerce website, 

We have found minimalistic solutions for the product, where every attribute and detail was specifically developed to emphasize the ideology of it. As for the color palette, we have chosen three primary colors: black, royal blue, and white each of which symbolizes a characteristic of the product.